WHY 4MAT?

The people. The proof. The path.

The people behind 4MAT

Michael McCarthy

CEO

Bernice McCarthy

USA·CA · Founder

Paul J. Choi

Korea · lv4

Mark Park

Korea · lv4

Lars Svorse

Sweden · lv.3

Melissa W.

Australia · lv4

Grundfos

Global pump · 50+ countries · Sales competency

Aveda

Beauty · Wellness · Brand education Network

CCL

Lead with Authority · Elevate Your Programs with 4MAT

Holland America

Cruise · Crew Training

3 Levels ─ each unlocks new capabilities

Lv1 · Practitioner

  • What you can do: Apply 4MAT in your own classes & sessions
  • For: Teachers · Instructors · Coaches · L&D
  • How to get there: Self-Study $594 or Webinar $697–$897

Lv2 · Facilitator

  • What you can do: Run assessments & seminars within your org + teach Lv1
  • For: In-house trainers · Lead teachers
  • How to get there: By inquiry · ~$2,500–3,500

Lv3 · Advanced Trainer

  • What you can do: Licensed to train externally (Official 4MAT Trainer)
  • For: Full-time 4MAT trainers
  • How to get there: By inquiry · Separate track

Become a Practitioner ─ Start with LTM $40