What is the 4MAT Corporate Training Certification?

The 4MAT Corporate Training Certification is a self-paced online program with four sessions that teach corporate trainers how to design brain-based training. It covers learner types, engagement science, instructional design, and ROI measurement. The program costs $783.

Who is the 4MAT Corporate program for?

The 4MAT Corporate program is designed for corporate L&D professionals, HR leaders, training facilitators, and instructional designers who want to create training that drives measurable behavior change in workplace teams.

How long does it take to complete the 4MAT Corporate certification?

The program is self-paced and typically takes 15 to 20 hours to complete across four sessions. Participants can progress at their own speed.

What is included in the 4MAT Corporate program?

The program includes four sessions: Session 1 (Understanding Learner Types), Session 2 (Whole-Brain Engagement), Session 3 (The 4MAT Instructional Design Model), and Session 4 (Assessment & ROI). An LTM learning type assessment is included.

Is there a lower-cost option to try 4MAT first?

Yes. The 4MAT LTM Assessment + Corporate Preview is available for $49 as a starter option. It includes the LTM learning type assessment and a preview session from the full Corporate program.

Transform Learning
into Performance.

Master the world’s most proven instructional design framework.
Used by global leaders at Harvard Medical School, Samsung, ASML, LG, and Chanel to bridge the gap between "knowing" and "doing." Grounded in 40+ years of neuroscience, built for the modern workplace.

Why 4MAT?

The 4-Session Mastery Path

Session 1.
Understanding Your Audience

Get your feet wet with 4 Workplace Learner Types:
The Why, The What, The How, and The If.
Learn to speak everyone's language.

Session 2.
The Science of Engagement

Bridge the gap between logic and creativity. Use brain-based strategies to keep learners focused, motivated, and ready to act.

Session 3:
Designing for Impact

Stop teaching facts; start teaching for "The Big Idea." Master the 8-Step Strategic Flow to build training that flows naturally from start to finish.

Session 4:
Scaling & Proving ROI

Make your training flexible — Try it on for size!

Learn to scale a 10-minute briefing into a 3-day workshop without losing impact. Plus, master assessment tools and test the waters of your training's real business impact.

Voices from Global Corporate Leaders

I used to struggle with the 'how' of training design. 4MAT gave me a definitive standard. Now, I design with absolute confidence, knowing exactly why each step is there.

—
Instructional Designer, Corporate Education Center

The moment I applied the 4MAT cycle, the energy in the room shifted. I saw the 'spark' in my learners' eyes as they moved from personal meaning to professional mastery.

—
Professional Corporate Trainer with 10+ Years Experience

My thoughts were messy, but 4MAT acted as a 'Bridge' that organized everything. It allowed me to connect complex corporate concepts to the real-world needs of my team perfectly.

—
H. Kim, HR Development Specialist

Level 1 (Reaction)

Learn the tools used by the world's top professionals

Level 2 (Learning)

Learn how to create amazing products

Level 3 (Behavior)

The skills you need to become a real professional

Level 4
(Results)

Boost your confidence, master the field

Write your awesome label here.

Meet Your Mentor:

Dr. Bernice McCarthy

Founder of 4MAT
With 40+ years of research, Dr. McCarthy has transformed how the world’s most successful organizations learn.

Transform Learning
into Performance.

Why 4MAT?

The Corporate Challenge

The Engagement Gap

The 4MAT Advantage

Inside the Minds of 4MAT Leaders

#Why | #What | #How | #If