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Teaching Around the 4MAT Cycle

What we need to know about our students is not "How much?" intelligence, but "What kind?"  

Learning styles are linked to preferences in the ways people perceive and process experience. Bernice McCarthy’s unique 4MAT® cycle is a brain-based teaching method that emphasizes diverse learning styles, honors learner individuality, teaches concepts as well as facts, and improves student thinking and performance on traditional as well as high-stakes assessments. 

With 25+ years of field testing and field use supporting its effectiveness, the 4MAT® method uses a 4-quadrant cycle of learning that begins by engaging learners through direct experience, moving them toward

• Reflective observation
• Abstract conceptualizing
• Active experimentation and problem-solving
• Integration of new knowledge and skills

Learning happens as we unite our experiences and their meaning with actions that test those meanings in the world. This exciting new resource offers schools a powerful tool to enhance teaching and learning for students with all learning styles, backgrounds, and preferences. 

 Order Code: TATC   Price: $28.95

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About Teaching: 4MAT in the Classroom

About Teaching: 4MAT in the Classroom

By Bernice McCarthy, About Teaching challenges educators to abandon the view of learning as disseminating information and to embrace a wider view of the teaching and learning process. It encourages educators to consider not only what students learn, but how and why they learn. Lesson Plans are included in this book.

Key topics include:

•the different ways students learn
•the foundations of learning
•The 4MAT Model of Teaching and Learning
•designing instruction to reflect how people learn

About Teaching offers a proven teaching system for infusing the core elements of quality learning into any instructional setting. Through this framework, teachers will learn to create instruction that promotes meaningful and long-lasting learning while giving every student an equal chance to learn.

Order Code: 4MAT   Price: $27.55

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About Teaching Companion


In an age of accountability, teachers must do everything at their disposal to support student success and instill creativity into learning.

The About Teaching Companion helps advance the principles and practice of 4MAT in any educational setting. It gives teachers and instructional designers a variety of tools and templates for improving the quality and consistency of instruction. It offers in-depth and practical strategies for using 4MAT throughout the entire educational system.

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About Learning

About Learning presents the profound differences in how people learn and how these differences can be combined to create high performance learning programs. Discover the consistent and replicable forces behind all quality learning programs and how to put them to work in a variety of settings.

“This is a book for lovers of learning. Marvelously creative in ideas and format. Exciting, comprehensive and brimming with ideas and insights.” –Michael Fullan

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4MAT Guide to Instructional Design

Our introduction to instructional design is a booklet, presented in interview format, that asks you to consider something you already teach in terms of a well-rounded teaching framework.

• It begins with what most lessons all have, the content. (What do you want learners to know?)
• It then looks at learner practice. (How do they develop skills?)

From there, the questioning becomes more diverse:
• How is learning connected to learners at a feeling level?
• How is the real-world relevance of material made clear?
• What originally authored applications will learners create in their development of TRUE understanding?

When you finish this unique perspective on your instruction, you will have a clear sense of strengths and weaknesses of your instructional designs and of what type of learners you are
connecting with.

Order code: GUID    Price: $17.20

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4MAT Research Guide

4MAT Research Guide

The  4MAT Research Guide is a detailed synopsis of all research, articles and dissertation which have been published on 4MAT. Each listing includes: 1) title, 2) author, 3) publication name, and 4) a brief abstract. Includes references to both 4MAT and related research. Also includes a lengthy theoretical perspective on the origins of the 4MAT model, including one section on right and left mode processing and one on learning styles.

This book is available in either a printed format or as a pdf on a cd-rom.

Order code: RSCH for Book  Price: $40.25

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Order code: RSCH-CD for Book on CD-ROM   Price: $17.25


4MAT Parent Book

Understanding Ourselves, Understanding our Children: A 4MAT Guide for Helping your Child at School and Home

In this guidebook, you will learn how differences in the ways people learn create profound differences in school success, including...

• Detailed learner type descriptions

• Strategies for helping your child adapt their personal style of learning to the demands of schooling.

• Strategies for helping your little learners “get it” using brain compatible methods and a knowledge of how people learn.

•Ideas for helping your child’s teachers help your child.

As a bonus, you’ll get an approach to family communication that provides balance in family dynamics.

Order code: PARB Price: $17.20 

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